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Marketing IQ

Apr 19, 2022

Episode 32 features Shawna Nicols, better known as DJ Shawna. The official DJ of the World Champion Milwaukee Bucks shares her journey as a former basketball player who wanted to keep the audience cheering as a DJ. From cold calls and working Milwaukee bars to becoming the favorite DJ of Giannis, DJ Shawna shares...


Mar 1, 2022

Episode 31 features Martin Moore, filmmaker and director for Koss. But he's so much more. A former mechanic, Moore's photography passion led to bigger and more creative endeavors. Learn more about how Moore changed his career path and gained popularity in the photography world, the radio and podcasting airwaves, and as...


Jan 18, 2022

In episode 30, B+L VP/Director of PR & Social Media Andy Larsen discusses trends in the marketing world that have taken shape throughout the COVID pandemic, as well as a big move made by B+L.

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Dec 9, 2020

Episode 29 welcomes Dhavan Shah, Maier-Bascom Professor at UW-Madison in the School of Journalism and Mass Communication. Coming off an election season and in the middle of a pandemic, framing messages is highly important. 

Dhavan's insights help brands understand how framing messages can make our break audience...


Sep 22, 2020

We're back with Episode 28! Scott Grodsky, a sports reporter at CBS58 in Milwaukee, knows first-hand how communication has shifted during the COVID-19 pandemic. From Zoom calls with Rodgers to interviews with ex-Badgers, Scott shares tips for businesses looking to better communicate in a virtual environment. 

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